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Thursday, June 14, 2018

Krishna Tamalia Vora began a business because she missed the hair oil that her mother used to make

Krishna Tamalia Vora, the founder of Mom's Therapy, has her roots in Gujarat.  As a member of the Rabri community she was encouraged to pursue her dream of higher studies. In the footsteps of her father, she graduated in law. Says 35-year-old Krishna, "While I learnt professional values and how to be independent from my father, I also learnt my love for nature and my strong belief in Ayurveda from my mother, a retired school teacher. Since my father owns a few farms close to Surendranagar, we always felt that nature is our second mother."

Krishna started her career in 2004 with a Mumbai-based company, which had its manufacturing facilities in Surendranagar, as Legal Advisor.  She was subsequently transferred to their Mumbai office where she handled the legal issues of the company independently and to date functions as an independent director.

Birth of Mom’s Therapy

When Krishna shifted to Mumbai in 2009 she began to lose a lot of hair. Says Krishna, "I missed the hair oil which I used to apply on my hair since my childhood, my hair had turned very rough. This hair oil was made at home by my mother. For the first time I asked her to teach me the recipe and process of making it."  When Krishna started making it in Mumbai her friends and family members used to ask her the secret of her long and healthy hair. I used to give them samples of this hair oil and they were happy with the results. 

This feedback sowed the idea of branding the product and also equipped her with the confidence to seed the company.  Palasa Body Solutions Private Limited was born on October 10, 2016.  Mom’s Therapy, the registered brand name, as Krishna explains, was simply derived from "The recipe and process was taught to my mother by my Nani (my mother’s mother) which in turn was passed down by the previous generations. I believe in the goodness of natural herbs and thus intended to serve people with ancient proprietary methods."

 The concoction of first cold press black sesame oil with natural herbs, floral extract and Ayurvedic ingredients mixed in a particular ratio was thus preserved for posterity. The ingredients, including the black sesame seeds, were sourced from the farm under her strict supervision. This brought the tagline 'Mom’s Therapy pampers and takes care of your hair and skin. The way your mom takes care of you.'

After incorporation, Mom’s Therapy started its journey with their first product, Herbal Hair Oil, debuting in Kavita Mukhi’s Farmer’s Market, Bandra. Says Krishna, "I was very nervous on the first day of the exhibition and few customers visited our stall. The next Sunday started with a charming note when the same set of the customers visited our stall and we had more footfalls. Finally the kind of response which I got in that exhibition was overwhelming and quite encouraging." This gave rise to the thought of launching more 100% herbal and natural products based on the same ancient therapy. Today Mom's Therapy has a range of eight popular products including the hair oil; for body, eyebrows, a coffee body scrub, a herbal hair pack, one for the face, a make-up remover and a handmade sheesham comb. The product caught the imagination of the media and received recognition in India and abroad.

While the products were picked up by all beauty portals, (the hair oil retails at Rs 339 for 120ml.). The brand will now make its offline presence in Inorbit Mall at Navi Mumbai. 

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