Shopping can be confusing and infuriating, but there’s also a feel-good factor involved. Anindra Siqueira logs on to www.ShopRaff.com to see what the site has to offer
A grey homescreen with an equally monochrome arm and a black clutch — that’s how www.ShopRaff.com welcomes visitors. To say that the site employs a minimalist design is an understatement. In fact, it’s so minimalist that you wouldn’t be able to identify ShopRaff with any another shopping website. And, in many ways, it’s completely different from the online shopping you know.
This is because, for starters, Raff has decided to enter the leather bags market with its brand of simplicity in style and design — a philosophy that goes beyond just their products. The brand offers a range (albeit quite a small one) of luxury leather bags that are hand-crafted and produced without using any machines. According to the brand, each bag is given personal attention — the kind that you would love your car to receive every time you take it to your mechanic.
Coming back to the matter at hand, ShopRaff’s grey colour scheme might not look great on your monitor — those who are extremely conscious of saving power will have already switched everything possible to a black or dark background — but the site cuts out the smoke and mirrors you generally see with online shopping sites and gives you a clean, uncluttered shopping experience.
We secretly wish that all shopping websites were like this — without the pushy ads showing us products that we browsed through months ago (and already bought!). But, the downside is that it is a very narrow experience. If you know exactly what you want, and what you want is a fine leather piece, head over without a second thought.
However, if you’re looking for a great shopping experience — the positive high that comes with the leisurely browsing through items — you’re out of luck. The simple and direct nature of the site means that you get what they have and what you want, but not an experience that will sweep you off your feet.
It’s got a thumbs-up from us, but don’t take our word for it. Log on to check it out for yourself.
Price range starts at Rs 4,499