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Out of the box with Sugarbox!

Thursday, February 02, 2017

Luxury gift subscription box Sugarbox recently collaborated with celebrity trainer and well-known Pilates and fitness expert Namrata Purohit to put together an exclusive fitness edition. The brand has come up with a new concept to provide its followers with something different, combining fitness solutions with gifting. The new edition boasts of a trendy gym duffel bag, a workout T-shirt, a quirky gym bottle, a skipping rope, quinoa puffs, a lavish coffee scrub and The Lazy Girl’s Guide to Being Fit, a book that has been written by Namrata. Following the theme, the box includes everything from fashion and beauty to lifestyle and gourmet products. “When Sugarbox asked me to curate the Fitness edition for them, I didn’t have to give it a second thought. Fitness today is about more than a person’s external image. It’s about being fit internally, which includes training right and enjoying the process as well. For me, fitness has always been about having fun and Sugarbox seemed to be a great medium for me to convey this message to a larger audience. I thoroughly enjoyed co-curating the edition and would love to work on many more,” Namrata tells us.

Price: Rs. 2,499


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