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COLOUR ME CRAZY

Friday, March 03, 2017

You just dyed your hair a beautiful shade and you’re anxious to make it last, but do you really need colour protecting shampoo? Khevna Pandit finds out why it’s recommended and brings you a list of her favourites to choose from

We’re sure you’re thrilled about your latest hair colour, but remember that getting it coloured is only half the battle won! In order to keep it looking as good as it did when you first stepped out of the salon, you have to learn how to maintain it. While most of us disregard the long list of shampoos and conditioners that our hairdressers recommend after our hair treatments (we’re guilty of this too — after all, how many expensive hair products can we stock up on?), it’s an important part of maintaining your new do for as long as possible. After all, faded bleach is not a particularly appealing colour. So, do shampoos that are specifically formulated for coloured hair really help to keep colour on for longer, or are they just a fancy marketing gimmick? Read on to see what we found out.

How effective are these shampoos?
It’s natural to pick the most attractively advertised shampoo, but now that you’ve had your hair dyed, it may be time to take a closer look at the ingredients instead of the brand ambassadors. Most shampoos contain about 15% of cleansers that are essential to cleanse dirt and grime from your hair, leaving it squeaky clean. However, these molecules (usually made of sodium or ammonium lauryl ether sulphate) are responsible for stripping your hair of colour particles as well. This is why, colour-protecting shampoo comes with a comparatively smaller amount of chemicals. This in turn helps you retain the hue for a longer period of time.

Do you really require them?
Before you invest in a colour protecting shampoo, remember that these only protect, and don’t add any colour to your hair. However, these can add a notable shine to your locks as well as luscious volume. Even though some shampoos have introduced dyes that stick to your hair (yellow dye for blond highlights and brown dyes for red or maroon shades) these fade away after a second wash. If you’re planning to get a suitable shampoo for your hair, invest in chemical-free formulae to maintain the shine and vibrancy of colour for as long as possible.

OUR PICKS
Now that you know why you need to use a specific shampoo targeted at coloured hair, it’s important to pick the right shampoo. We listed a few that can help you get started:

Squeaky clean
With an amazing colour lock technology, the TRESemmé Color Revitalize Protection For Color Treated Hair Shampoo provides optimum protection to your hair colour and promises to keep it long lasting for as long as eight weeks (that is forty consecutive washes!) Made from natural ingredients such as aloe vera, rosemary, sunflower and green tea extracts, it also helps to keep your scalp clean.
Price: Rs. 1,295
Where: www.amazon.in

A little bounce
Created specifically to suit your coloured hair needs, L'Oréal Professionnel Serie Expert Vitamino Color Radiance Protecting Shampoo has a unique incell hydro-resist technique that provides extra protection to your strands by cleansing and strengthening your locks. What’s more, it also gives your hair a playful volume!
Price: Rs. 575
Where: www.purplle.com

Nature’s touch
The Rainforest Radiance Shampoo is best known for its impressive chemical-free list of ingredients and formulas. This shampoo is a gentle cleanser, but it boosts your hair colour, making it look glossier. It also protects the natural moisture and shields your hair from the harmful UV rays.
Price: Rs.795
Where: www.thebodyshop.in

Long & strong
The Schwarzkopf Bonacure Color Freeze Sulfate-Free Shampoo comes with a sulphate-free formula to help your hair colour last longer. It boasts of a rich combination of colour freeze formula and amino cell rebuild technology — they increase the visibility of the coloured pigments on your hair, making it more prominent. We love how it also contributes in strengthening the natural elasticity of your hair strands, which means no more breakage!
Price: Rs. 799
Where: www.nykaa.com

Fade-free fun
The Matrix Biolage Color Care Shampoo is suitable for all types of dyed hair and has a superior fade guard technology that involves a protective UV filter, which helps defends your hair from sun damage. Made of nourishing sunflower oil, hibiscus extract and citrusy goodness, the vitamin E rich shampoo is a sweet smelling blend that makes dull hair appear brighter and softer.
Price: Rs. 220
Where: www.ebay.in

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