Success Coach and Founder of KurNiv Success Solutions, Freyaz Shroff speaks to Naressa Coutinho about what it means to be a Success coach or a Life coach and why experience becomes the axis of this career. Becoming a Success or Life coach does not make you a troubleshooter but one who enables clients to make the right choices for themselves
What is Success Coaching and how did the concept evolve?
There is a fundamental difference between training and coaching. Trainers are people who have a skill or a specific attribute and tell you what you need to do to acquire that skill or attribute. For example, a personal trainer in a gym will tell you which weights to lift, how many reps to do in order to tone up. The cricket coach on the other hand will teach you the game, give you options of plays or how to gauge the opposite team's strategy and then to choose wisely in order to ensure your own victory. Coaches are people who enable you to think of all the options you have available and to empower you to make the right choice for yourself at the right time. Success Coaching is geared specifically towards helping a client achieve their goal. The specialty of a coach is that they know very well how to formulate a strategy for their client, which is completely tailored to their client’s specific situation. Depending on the area/s of expertise and experience, a success coach is one who guides businessmen, politicians, academicians, entrepreneurs, students, children with disabilities, working mothers, home-makers, employees, public personalities and even governing bodies to assess situations and make better choices.
Explain the methods employed in success coaching:
The methodology of asking questions to arrive at a ‘truth’ or glean knowledge was used by Socrates more than 2,000 years ago. Dale Carnegie revived the use of the same method, by authoring popular books and creating training courses on sales and leadership. This kick-started a revolution of people determined to chart a successful and happy life for themselves, placing fulfilment over other priorities. These concepts slowly started seeping into business management and the profession saw explosive growth when Thomas Leonard created the first coaching curriculum.
What is the success rate of success coaching?
While some coaches do not use any measure or metrics at all, client testimonials remain the only means of measurement. However, unscientific studies indicate that success rates tend to range between 25 per cent and 40 per cent. Esteemed companies/individuals are known to have success rates even above the 95 per cent mark.
What made you decide on success coaching as a career?
Life experiences and successful strategies to tackle such experiences gave me the knowledge base. Educational qualifications enhanced the idea of making it a career especially when working with corporates and employees. I have been in business since I was 15 years old.
How can one become a success coach?
Whilst the industry remains divided over the importance of certification, opinion is unanimous that experience is important. The best coaches will be able to boast of reputed clientele and at least 10 years of experience. These two factors tend to outweigh even the most rigorous certification obtained. Keep an open mind to the fact that different people will embrace challenges and solutions differently and do not judge the choices they make. Remember you are a coach; your job is to help them think through their choices, not to choose for them. Having said that, certification does boost credibility and may help more in the initial years of your career as a Success Coach.
Further, to remain relevant in today’s environment it is extremely important to build expertise in a certain niche. It is not enough to label yourself as a ‘Life coach’. Such labels quickly lose meaning in a market that is getting saturated at an extremely quick pace. When it comes to coaching, the learning certainly doesn’t stop at certification. That is just the very beginning.
Would you be able to recommend academic institutions that train students in this field?
There are various coaching schools, but it is always recommended to go for an ICF (International Coaching Federation) accredited school.
What are the skills required to become a good Success Coach?
A success coach must have good listening and communication skills, good emotional control; he/she must have a competent knowledge base and vast experience which can be drawn upon to tackle any situation, as also the ability to see the big picture rather than getting caught up in the details. Building and maintaining trust along with a clear understanding of needs and desires of your client are crucial. One must also possess the willingness to continually learn and grow.
Advantages and disadvantages of this career option
It is tremendously satisfying and rewarding to help someone and give direction to his/her life. This is a career that will give you the freedom to plan your day as you like. You have the ability to affect change, which will change communities and societies in turn.
On the downside, the industry is highly saturated with life coaches, making it extremely competitive. Moreover, as the industry is unregulated, anyone can call himself a ‘coach’, so their incompetence lowers the perception of the field in general. This is not the career that will hand you a reputation and remuneration instantly. It is only after experience that you will begin to earn well from this profession.
Your message to our young aspiring success coaches?
Learn from your experiences. Don't judge others and their choices! Become friends with as many different types of people as you can and always follow your dreams!
KurNiv Success Solutions
39, Marine Chambers, 4th Floor, #3,
New Marine Lines,
Sir Vithaldas Thackersey Marg,
Mumbai - 400 020.
Telephone : +91-98922 73973
Email : [email protected]