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New industry trends every new fashion designer should know

Wednesday, August 08, 2018

Keeping up with fashion isn’t always a breeze. Something may be in one day and the next it’s out. These are the six trends that every designer who is planning to take the entrepreneur route should know.

By Sunjey Aggarwal, Founder & CEO, International School of Design

Fashion has always been a hotbed for innovation — from the invention of the sewing machine to the rise of e-commerce. Like tech, fashion is forward-looking and cyclical. It’s also a huge industry. But at the same time it is a challenging profession, and most designers learn early on in their careers that there are two ways to do it. Some choose to take the entrepreneurial route and launch their own brand, electing to deal with the challenges of production, marketing, and e Commerce. The latter limits the creativity and autonomy of the designer although it shields them from all the hustles of running a company. However, new trends have emerged that have combined these two approaches to entering the fashion design world. Keeping up with fashion isn’t always a breeze.
Something may be in one day and the next it’s out. It’s also confusing to pick up on trends since fashion is personal and what’s “on trend” is really all about how you style it—anything can be on trend if you pull it off well. Reading an article by someone that’s fashion savvy can feel like you’re reading something in a whole other language.  Writers often attempt to find similarities between collections, which determine the trends for that particular season.

These are the five trends that every designer who is planning to take the entrepreneur route should know. One should have an idea whether everyone is wearing skinny jeans or something else entirely. Knowing what's on trend will let you know what the public is buying and what designers are creating.

1. Listen and practice the art of networking
You can learn something from everybody, from the people in your office to those you meet at industry events. Talk to everyone and listen to what they have to say. The fashion industry may seem huge but it's actually pretty small—you never know who you could meet.

2. Empowerment of designers
The increase of online users that is being experienced every day gives designers an opportunity to gain from e Commerce, however, it does not eliminate the challenges that are part and parcel of launching a new company. Some of these challenges include production and marketing. A designer can come up with a stunning design for clothes of shoes but they cannot monetize it if they do not have the money to open a manufacturing firm that will produce the products.

3. Millennial prefer to buy designer products
Millennials have a robust consumer behaviour compared to the older generation. They have a taste for specialty products and also have a great influence on how fashion companies are behaving in the market. A designer who intends to succeed in today’s market should take advantage of this trend and target this segment of the population.

4. Social Commerce
In this modern age of information, social media is crucial for any brand. There are a good number of people who buy accessories and clothing due to social media influence. Posting content on social media and/ or having an influential figure review your designs online is not enough; people want to hear the story behind the product. As an entrepreneur, you should capitalise on this phenomenon and share your story with your target audience because it will help them connect with your brand and buy it.

5. Teenagers prefer to buy designer products
Teenagers have a trendy consumer behavior as compared to elder generation. They have different taste and have great influence on how fashion companies are behaving in the market. A designer who wants to succeed in the long run should take advantage of this segment of population. Teenagers are the one who are the key segment when it comes to trendy wear. They like to wear those clothes which are highly comfortable and extremely new in the market and want that the product should be entirely different, so as a fashion designer one should know about the demand of the teenagers and should know their mindset when it comes to designing of clothes.

6. Understanding texture, colour and fabric
Design requires a good sense of texture, colour and fabric. For example, you'll need to know whether a garment would work best in silk chiffon or another material. You'll also need to know which combinations of colours will be most flattering on a piece of clothing. It is these differences that make a design stand out.

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