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Is Fashion your Passion?

Wednesday, June 22, 2016

‘Your creativity is your monopoly,’ says fashion designer Vidhi Thaker

Many people believe that it is very easy to be a fashion designer. Having a design in your mind is not enough. It is important to know techincal aspects of fashion designing like various types of fabrics, embroideries, and the latest trends worldwide.

I did my BMM from Saraf College, Advertising and Public Relations from KC College, and Fashion Designing from INIFD. While doing BMM in the morning I did my fashion designing. As a kid I always wanted to become a fashion designer, and design clothes for my family and friends. When I started designing clothes I charged Rs.350 for designing and stitching. Now my clothes are tagged at approximately Rs.1050 a piece and some exclusive ones even more. I met my first customer while I was purchasing lace at a shop. She noticed my choice in the shop and asked me if I was a designer. She told me that hat she was keen to have her daughter’s trousseau. I designed 150 blouses, 75 dresses for the bride.

I work on every piece as if it is for me. I enjoy a sense of satisfaction when I design clothes, and each attire that is stitched, is like a reward to me. It is great to see your creation, your work of art being appreciated. One of the main difficulties in this field is that all customers do not often understand designing. They have their own concepts and some of them may not be good. You have to convince them about your designs. Another problem is copying and pricing. Once your design is out in the market, there is no stopping anyone from copying it and making it for a cheaper price.  There if of course, a lot of competition in fashion designing, which is also depicted in the movies. There's also plagiarism, which is why I avoid to upload my work on social media.

Every month I send off pamphlets to nearby areas with special offers. My tag line is ‘Your budget – my design’. I also help people to understand what outfits suit them as per their complexion, body type, profession and personality. Sometimes I even advice people about their accessories like purses, jewelry, footwear, etc.

Besides designing clothes for people, I also have also done designing and styling for magazines, dramas, and films. If you are keen to make a career in this field, you need dedication. You should be very strong and persist in coming up with good designs irrespective whether you get clients or not. You might not start getting clients right away, but nevertheless, don't quit and do your best. Creativity is your monopoly in this field. It took me five years to build my brand. When you begin you earn about Rs. 2000 a month. As you get established this figure goes to about Rs. 50 thousand a month. For exclusive garments this could be the price for one garment itself.

I have received very good support from my mother and sister. They have always encouraged me and tell me ‘You can do it’. My mother has been working in a bank for the last 16 years. When she returns home from work, she helps me with buying the cloth, lining, threads. When I have my exhibitions, she is up with me helping out with packaging, labeling etc. My elder sister helps me with my accounts and manages my clients and Public Relations. Many of my school and college friends too have supported me by spreading the word about my work. They often ask me to design their clothes and their friends in turn come to me.

One of the happiest moments in my life was when I won an award from the Gujarati community for my designs. I wish my brand goes international someday. Luckily, many of my relatives stay abroad and wear clothes I design, which is why I often design clothes for people staying abroad.

If you are keen to make a career in this field, you need dedication. You should be very strong and persist in coming up with good designs irrespective whether you get clients or not. You might not starT getting clients right away, but nevertheless, don't quit and do your best.

 - Vidhi Thaker


As told to Monarose Sheila Pereira

 

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