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'I form a bridge between virtual reality and reality,'

Wednesday, October 21, 2015

says Devi Poojari, Social Media Executive for World Human Development Centre

I did my Bachelor's in Mass Media from St. Andrew’s College, Bandra. The course prepared me for my career in journalism. I opted for this particular job as it has a direct connectivity with the audience. Being a young professional, it feels good to interact and meet young people like myself and be a part of their interests. It also gives me the opportunity to come up with new ideas to make the profile of the company look better and reach a wider audience. I have the freedom to work as per my terms and synchronise my own interests with the interests of the company.

I love the work my organisation is doing. Contributing to society is a very noble call in life. The World Human Development Center is a Mumbai-based organisation committed to empower people in the area of personal transformation with special interest in child development. Presently, the organisation conducts training programs with regards to art, culture, communication skills, personality and grooming. It was started in 2001 by noted Gujarati playwright and motivational speaker Latesh Shah (Ambassador for Peace) with a vision to transform the world through love, peace, knowledge and celebration. We aim at transformation at all levels, from kids, parent, social groups, businessmen and the entire world. This is what our company does - working on human brain, psyche, personality, behaviour through world recognised design successfully running in India, East Africa, Bangkok and Dubai. Our leader Latesh Shah, the visionary, transformer, motivational speaker 'wandered' all over India, all across the world, even to the Himalayas for over 20 years to gain a rare and illuminating insight into life. Shah is now looking beyond the horizon and national frontier. His World Human Development Centre family is bringing about a dramatic transformation in the lives of the people making a lot of difference in society universally.

What I like the most about my job is the various prospects it has opened up for me creatively. I love meeting people and coming up with new and unorthodox ways of a working environment. Apart from having a wonderful department head, the job has opened up new avenues of my creative skills; e.g. I am now heading the editorial department of the organisation's E newsletter.

Although my job does not have any official training per se, it does require one to understand the way social media is used. What part of the day do people prefer to spend on social media? How can one reach maximum people with minimum cost effectively and also how we can generate more and more interest amongst the youth.

My job profile requires me to ensure that I post constant updates about our organisation's activities and services as well as create a brand image for the youth to connect to on a virtual platform. Basically, I form a bridge between virtual reality and reality itself for those who are plugged in on our page.

A fresher can expect anywhere between Rs. 10,000 to 15,000 per month depending on the requirements of the organisation. Professionally one can earn a minimum of 20-25k. This may vary if the individual comes with a little professional experience. The job in question does not determine experience in terms of years as the job itself changes with time. It is a very dynamic field and is constantly evolving. It depends on what you have to say and what the youth want today. A professional in this field must always stay on his toes to understand how we can give our followers what they want and give it to them in the best possible manner. As long as one updates oneself on the changing trends regularly, I think the job is a breeze.

The advantages of working in social media are that the account can be managed from anywhere and everywhere which means that you can party with a friend but do your work without being really occupied for a long time. Another plus point is flexible working hours and a good reason to use your mobile or laptop continuously.

The potential disadvantages are that there is a huge sense of responsibility that comes with managing an account where anything posted is surveyed and analysed by thousands of people at the same time. Being cautious about what is being posted is important as there is a chance of facing a backlash of great magnitude. The future has a lot of writing and editing work in store. I plan to bring up the newsletter like my own baby and make it one of the most widely read newsletters in the city. It is important to keep your eyes and ears open and your fingers active.

For those who want to take up social media as a career I will say that the future is bright. Social media is the game changer. It will continue to have a tremendous impact on marketers and business owners. It has the ability to reach out and communicate on a personal level with the target audience on a daily basis. This is a very powerful tool and has tremendous potential to bring about social change which is the need of the hour.

As told to Monarose Sheila Pereira

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