Bhawana Chanana, Director and Professor of Amity University, Mumbai talks about the world of fashion and her journey in this profession. In a conversation with Afternoon D&C's Aishwarya Iyer, Chanana sheds light on various aspects of fashion and its programmes!
She joined Amity University in the year 2015 in Fashion Management and Textile Engineering department. For Chanana, fashion industry is like her own something as since last two decades she is apart of it. Recently, in Amity some additional programmes have been introduced which proves on how this field is growing, specially among the younger generations.
She says, “Earlier we had only one programme but now two more programmes has been introduced which includes Textile Product Design and Fashion Styling.” Other than these they have started a Masters in Design and a Doctoral Programme for Fashion Technology. Chanana, who hails from Delhi, had come to Mumbai for some personal reasons, but luck had planned to not let her leave this city. Since then, she has become an important part in the city and of course, happily.
ALL About fashion!
Chanana after spending two decades of her life in the world of Fashion, now feels like knowing the comfort and trends of fashion from across the world. She feels India's fashion is very much unique and importantly, 'exclusive'.
Exclusive because it is something other countries can only 'recreate' but never 'own' it. In her vision, India is emerging in the fashion world as we have a very diverse approach in the international markets and that being our the USP factor. She says, "Now there are so many fashion shows like Lakme Fashion Week or Beachwear Fashion Show, which are taking us to international heights!" She feels that Indians should realise the beauty and diversity of Indian fashion such as 'ikat', 'patola', 'bandhani', 'chanderi', 'kota', 'banarasi', 'kalamkari', etc which is our fashion definition.
"People from foreign countries," she continues, "are crazy about these materials that they can spend any amount to get such deals." When asked Chanana about the 'lacking factor' in our fashion industry, she says, "Patience!" According to her, Indians tend to go for 'quick fashion.' She explains, "We lack patience. We want clothes which are easily available and which can be easily wore. Basically, jeans and top! Those are easy and unlike 'Saree' you don't need to drape it or waste your time behind it." Yet, after all these factors, Chanana firmly believes that Indian fashion industry will very soon conquer the world.
Amity University, Mumbai recently hosted a fashion show which themed 'Boho-chic' which is a style of fashion drawing on various bohemian and hippie influences. In the fashion show, the contestants' task was to walk the ramp along with choreographing it. In the first round, their choreography skills were tested and in round two they were tested intellectually through a question-answer session! 10 boys and 12 girls participated in the fashion show from various other colleges in the city.