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Wednesday, May 04, 2016

By Ankur Gulati, Dean of Marketing and Branding, IMS-Design & Innovation Academy. He can be reached at [email protected]

Graphic design is the procedure of visual communication which mixes words, images and ideas to convey the information to the audience. Due to incredible growth of the media industry there is outstanding employment choices in this career. Designing jobs  address all ends of the creative gamut. The designers mainly use visual arts, typography, or conceptions in multimedia to communicate their messages. Mostly graphic designers can be discovered operational in areas such as advertising, print publications, product packaging, marketing, the Web and broadcast or film media.  

Sector Overview:
Graphic designers or graphic artists plan, examine, and make visual solutions to communications setbacks. They choose the most efficient way of receiving a message transversely in print, electronic, and film media by a mixture of methods such as photography, animation, color, illustration and a variety of print and design techniques. A growing number of graphic designers also are formulating material for Internet Web pages, interactive media, and multimedia projects. Graphic designers also create the praise that comes into view prior to and after television programs and movies.

The first step in formulating a new graphic design is to find out the needs of the client, the content should portray the design and its appeal to customers or users. Graphic designers believe cognitive, ethnical, physical, and social factors in scheduling and accomplishing designs for the target audience. Designers collect significant information by encountering with customers, creative or art directors, and by executing their own research. Describing the needs of consumers is flattering progressively important for graphic designers as the range of their work covers to focus on producing corporate communication strategies in addition to technological design and present work.

Graphic designers develop sketches or layouts by hand or a computer to exemplify the imagination for the design. They choose colors, sound, artwork, photography, animation, style of type, and other visual components for the design. They confront the finished design to their clients or art or creative director for authorization.

Skills and Aptitude
The design industry hold diverse job profiles such as graphic designers, design management professional, art workers, creative directors and more.

To become a graphic designer, you will need

  • An aptitude to find realistic solutions to problems
  • The ability to administer your time, meet deadlines and work inside a budget
  • Creativity and imagination
  • Diagram skills
  • Information of printing techniques and photography

Individuals with a bachelor’s degree and knowledge of computer design software, mainly those with Web site design and animation knowledge will have the best chance to go further in this profession. The candidates going for this course need to accomplish a Graphic Design courses to start the career as a graphic designer. Bachelor of Fine Arts (BFA) is one such course. There is 1 year Diploma in Visual Communication. There are also 2-year and 1- year program for applicants beyond 18 years and with 10+2 education.

Market & Remuneration
From a junior visualize one can go up to the corporate ladder to be a Creative/Art director in a short time frame. Continuing the rising trend of the field of entertainment, video gaming, TV etc, It can happily reason out that the line of work of a Graphic Designer can imprint a wonderful career. As per industry values, the monthly income of a graphic designer at first might go up to Rs 15,000-20,000. With experience, a candidate can earn about 50,000 – 60,000 a month and earn more as one climbs the ladder.

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