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Converting Domain Experts Into Futuristic Leaders

Friday, July 08, 2016

Dr. Chhaya Shastri, Director, MT Educare Ltd

Dr. Chhaya Shastri has over 20 years of industry experience in various sectors like infrastructure, healthcare, media & education. She has a multidimensional education background including Allied Medicine, Law and Management, being an alumni of IIM Calcutta. Her key contribution in last 10 years has been to corporatize MT Educare to a public listed entity and creating wealth for all the stakeholders. One of the innovative strategies implemented by her in this case was to convert the Domain experts into futuristic Business Leaders within the organization. In conversation with Dominic Rebello, she reveals how her education platform could create a futuristic advantage for the youth of India.

What drives you?
The youth drives us. We are an education institution and day in and out we deal with youths. Education is the backbone for any individual to stand on his or her feet and we nurture students to be successful individuals in their lives. Youths are the future of our country and we are glad for contributing towards building the future of our country.

How big is the potential for a business like yours; any statistics to compare with international standards?
India is a population of over 120 crore people. Nearly half of the population is below the age of 25 years, which says we are a young India. Over 83 crore of population stays in rural India and about 38 crore stay in cities. But we have a 71% literacy rate overall, compared to 95% literacy rate in the western world. Education is a basic need for any individual apart from food, house and shelter. So we feel there is ample scope for us to grow in future. We would like to maintain a steady growth in our revenues and with addition of technological platforms; the revenues are likely to grow up in future.

Why did you choose Amitabh Bachchan as you brand ambassador?
We could think of only one individual that is Mr Amitabh Bachchan as a brand ambassador. Mr. Bachchan who not only is the epitome of all the qualities, but also due to his disciplined approach has had the longest and the most successful tenure of his career and still continuing… Hence we find him as the perfect fit for Robomate+

Who would primarily be your consumer audience?
Students from class IX to XII and for SSC/ ICSE & CBES Board and National level entrance exams for engineering, IIT-JEE and medical entrance exams like NEET, AIIMS and AIPMT common entrance exams for chartered accountancy & MBA entrance. Apart from students, various educational institutions anywhere can offer Robomate+ as a platform for not only viewing recorded lectures but digitizing the study books (RoboBooks), getting results analytics (RoboAnalyze), as well as implementing tests (RoboAssess)

Where do you see yourself five years down the road?
MT Educare will emerge as a leading education support service platform that will be technology enabled and one stop shop for all the study needs globally. Currently the emphasis on the curriculum based study app for grade improvement, revision study tool with self assessment as a key feature. Through this app the institutions also have an access to the entire platform as a education ERP tool for administrative support to digitize their study books to position dynamic assessments to delivering collaborative studies for students and teacher community. Robomate + platform and app are multisystem, multi-device systems that can be accessed anytime, anywhere by entire learning and teaching fraternity.

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