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Wednesday, August 29, 2018

Viveck Shettyy, Founder, Indus Communications

Viveck Shettyy,  is the founder and Head Honcho at Indus Communications, a 360-degree communication services firm. He has been a motivational speaker with a strong focus on Life Sciences and Mystic knowledge, for more than 15 years now with over 400 lectures and speeches to his credit; spread across leading corporate groups, management institutions, NGOs, medical and engineering colleges, international schools and various management forums.

In conversation with Dominic Rebello, Viveck, revealing his vision says, “We want to steer the company completely in a direction where all our communication solutions and ideas contribute to human well being in a substantial manner.”

What is the idea behind Indus Communications?
Indus Communications is a 360 degrees communications agency and offers a single window solution to all kinds of branding and communication needs of clients. We have four distinct verticals that address these needs of clients, namely Advertising, Public Relations, Event Management and Celebrity Management. Innovation is the key to anything and everything we undertake in branding.

Tell us about your journey?
We started off almost two decades ago in a small workshop in Thane, that was owned by a friend of mine, who consented to let me use the same since he was not using it anymore. I used to open the office at 9 am myself and finally even close it at 9 pm with only one peon as support staff. My first order was a shade card and catalogue designing assignment for a fast growing business conglomerate of the times - Modern Group and we successfully designed and produced the same for their textile division. As an entrepreneur, I started with no capital whatsoever and went through the grind of Central Railway travel religiously for 2 years, till I could afford an independent office in Andheri and my own car. I knew I had to make the shift to Mumbai, to attract the big fishes of the corporate world and showcase our talent and skills to them.

There was no looking back after that and we went on to service big corporate clientele and even multi nationals for their various communication and branding requirements. Even extremely challenging political assignments that required a complete out of the text book approach and rapid improvisation, came our way in a significant manner. We have successfully executed work in more than 52 centers across the country and even selectively abroad. On 29th April '2016, we were conferred with the prestigious Navshakti Award for excellence in branding and communications, leading to social impact.

How are you different from others?
We are different in multiple ways. Our Experience and expertise is not limited to one particular industry or segment, we have successfully implemented path breaking communication ideas and solutions in healthcare, education, fashion and lifestyle, hospitality, social service, politics and a lot more. Our sheer versatility across multiple communication platforms, combined with nearly two decades of experience is a rare combination. Being a writer, singer, radio host, motivational speaker and corporate trainer myself, gives me the creative edge when it comes to ideating and thinking out of the box. I am also conducting the first show of its kind on television on the human mind titled ' Mann - Ek Kalpavruksh' that translates to 'Mind - A Wishing Tree'. Understanding target audiences in branding essentially means understanding minds and the knowledge of the human mind is a big asset when it comes to shaping and formulating campaigns. Lastly, our pan India reach that extend beyond tier one cities to even deep rural pockets, adds tremendous value to our service network.

Your vision for the company?
Vision for the future is to steer the company completely in a direction where all our communication solutions and ideas contribute to human well being in a substantial manner. To be recognized as leaders when it comes to tech innovation in branding and make our services available 24/7 with the widest reach.

Where do you see yourself five years down the road?
I am very much a man of the moment. I believe every single moment is a moment of infinite possibilities, provided you are in the moment. The context of our life is far more important than the content of our life. I am celebrating life now, I will celebrate life as long as I exist, 5 years or 50 years. Everything else that happens will be merely a by product of this celebration.

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