Chandan Bagwe, Founder, C Com Digital
Learning never ends. This adage has been the guiding light for Chandan Bagwe, the Founder and Managing Director of C Com Digital, throughout his illustrious career. He is one of the earliest Indian entrepreneurs to have believed in the power and scalability of online business and digital marketing. C Com Digital today caters to the entire spectrum of online software development and marketing for B2B and B2C customers. Chandan founded the company two decades ago in 1998. He has established the company as the leading techno digital marketing agency in Mumbai essentially focusing on the digital publicity of brands by integrating Content Curation & Creation, influencer marketing, digital public relations and distribution of varied content via online channels including social, search and OTT. In conversation with Dominic Rebello, Chandan says he aims to make C Com Digital the Number 1 Digital Publicist in India.
Tell us about C Com Digital and what is your firm all about?
C Com Digital (Creative Communications) is a full-service Techno Digital Marketing Agency in Mumbai. We cater to the entire spectrum of digital marketing services for B2B and B2C customers. We essentially focus on the digital publicity of brands by integrating Content Curation & Creation, influencer marketing, digitally connected events, digital public relations and distribution of varied content via online channels including social, search and OTT.
Our clients thus primarily include the higher-rung companies belonging to various industries such as Times Now, Edelweiss, Tata Interactive Systems, Tata ClassEdge, Asian Heart Institute, Anunta Technology Management Services Pvt. Ltd, Blue Cross Laboratories Pvt. Ltd, We School, Chintamanis to name a few.
How are you different from others or your USP?
There are a massive number of digital agencies in India. The core philosophy of our existence explains the difference between C Com Digital from other agencies. Digital agencies started mushrooming since 2007. Prior to this, advertising and marketing companies were mainly divided in 2 types:mainline agencies (creative and media buying) and technological- digital marketing companies (SEO, SMO and Online Media).
Since 2014, C Com Digital became a 360-degree Techno Digital Marketing Agency providing brandsend-to-end solutionsby acquiring top notch skills in Branding, Marketing Communication Architecture, and Brand Positioning along withits Website and E-Commerce Solutions, Mobile Apps Development,Social media Management, Online advertising and marketing on various online channels.This was a turning point.
C Com Digital’s DNA is embedded in Marketing Communication through Technology. We work on simple marketing fundamentals, create impeccable communication and give a technological edge.
Any expansion plans?
Our expansion plans are to traverse on a path called ‘Video Firstwith technological enablement’ where consumers not only want to consume video, but also be a part ofit. The preferred way to receive information and express ourselves is by shifting from text to video. In response, social networks and other media make it easier for us to consume and broadcast video
We are hence focusing on the digital publicity of brands by integrating Content Curation & Creation, influencer marketing, digitally connected events, digital public relations and distribution of varied content via online channels including social, search and OTT.
We have partnered with more than 500 leading YouTube channels and YouTubers catering to different industry and target segments with regional content.
We are digital partners with Google, Facebook and Amazon, Flipkart, and Paytm for online marketing and e-Commerce businesses. Above all, we provide AI Chatbots, Programmable Ads, Enhanced CRM, and customized dashboard for analytics.
Apart from growing business in Chennai, Hyderabad and Bengaluru, C Com Digital has clients in Dubai and Singapore as well. The intentions are to strengthen our base on both the domestic and international fronts.
What would you point as your achievements or successes in the business?
Change is the onlyconstant.Success is thus a relative term. We are always hungry for new technology, new ideas and a new high. Even after successfully executing and achieving the results better than planned, we always feel that there’s room for improvement and learning. Hence, the journey is more important for us where new goals are added. We are in the business of extreme competitionsince more than two decades –witnessing the dot com burst in 2003, financial meltdown of 2007, and many other storms – but have continued growing. The fact that the voyage is still on is in itself an achievement.
What challenges do you face on a regular basis?
The challenges we face as digital publishers comprise meeting the mercurial demands of an array of clients and their target audiences. Hence, in order to derive relevant scripts our team members require versatility in thought and execution. In addition, interests keep altering according to trends thus the challenge of adaptability is always constant. For creative minds to constantly brainstorm and then adequately distribute is not a piece of cake.
Having said that, we have grown accustomed to these challenges thus gaining confidence in the quality of our work. We thus embrace such challenges because we thrive in our pursuit to overcome the obstacles; while the journey is as good as the destination.