“Andheri Metro Station will now be known as ‘Bank of Baroda Andheri’ as we have acquired the branding rights for the next three years. This station witnesses 1.5 lakh footfalls every day.
We intend to offer a unique banking experience to the commuters in the digital space through our experiential zones created at the station,” said P. S. Jayakumar, MD & CEO, Bank of Baroda at an event held at Bank of Baroda Andheri.
Bank of Baroda, will be the first bank in Mumbai to experiment with such station branding rights as a tool to showcase the credentials of the bank. The strategically located station will enhance the visibility of the brand and will offer an opportunity to design innovative engagement platforms to communicate with the commuters.
The bank will create a touch point in the form of a ‘ME- LOBBY’, wherein the commuters can get the experience of unique and smart banking services