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Bajaj Allianz launches ULIP designed for Life Maximizers

Tuesday, February 20, 2018
Dominic Rebello

Bajaj Allianz Life yesterday launched a value-packed goal-based Unit-Linked Insurance Plan (ULIP) Bajaj Allianz Life Goal Assure - designed for providing maximum investment benefits and life cover for ‘Life Maximizers’ the new generation of investors in India. This ULIP highlighted ‘Return of Mortality Charges’ where a policyholder gets back the cost of life cover when the policy matures, thus enhancing value of the corpus on maturity, said Tarun Chugh, Managing Director and Chief Executive Officer,  Bajaj Allianz Life Insurance Company Ltd. at the launch of the ULIP in Mumbai yesterday.

“A Customer who opts to receive the maturity benefit in installments (and not lump-sum) over a period of five years will receive the benefit of Return Enhancer, which is an addition of 0.5% of each due installment,” he said, adding that this ULIP has been designed to provide investment benefits and life cover to the life maximizers.

Describing this ULIP as a ‘game-changer’ for the industry, Chugh expressed confidence in the new product offering a powerful proposition to new age investors. “The present-day generation of investors – identified by us as Life Maximizers -- have expanded the definition of life goals while seeking ‘value-packed, convenient’ investment solutions that are backed by reliable investment performance,” he said.

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