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B Natural launches 100% pomegranate juice

Tuesday, April 11, 2017
By Dominic Rebello. Photograph By Azad Shrivastav

Appoints Shilpa Shetty Kundra as brand ambassador

“We continue to witness strengthening consumer preferences for healthy, wholesome and nutritious products, and are committed to creating and launching differentiated offers in the health and wellness space across our portfolio. The launch of B Natural 100% Pomegranate Juice is a step in this direction. We are committed to offering genuine value to our customers in terms of both health and taste and B Natural Pomegranate Juice is another innovative offering that will delight our consumers,” said Hemant Malik, Divisional Chief Executive, ITC Foods Division at the launch of B Natural's 100% pomegranate juice in Mumbai yesterday.

ITC forayed into the ~Rs 2500 cr. Juices and Nectars (premium packaged fruit drinks) market in 2015 with the acquisition of the B Natural brand.  ITC’s Foods Division yesterday announced that the juice is 100% natural,  has no added sugar, color, preservatives or flavor.

ITC also appointed health and fitness diva Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages. “B Natural 100% Pomegranate Juice is a step towards educating people and helping them make a choice towards a healthy lifestyle. Sugar is poison, according to me. People should be very careful and read the labels throughly, before buying any products. Being an advocate to health and fitness myself, I am proud to be associated with a brand like B Natural. I hope consumers enjoy the new offering and B Natural becomes their brand of choice,” said Shilpa.

Pomegranates are a rich source of vitamins and anti-oxidants making them one of the healthiest fruits to consume, she added.

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