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Ashapura Intimates launches ‘TRICCI’

Tuesday, September 26, 2017

Ashapura Intimates Fashion Ltd. one of the largest manufacturers of relax wear in the world announced introduction of men, boys and toddlers brand 'TRICCI'.

“TRICCI” captures the essence of the inner souls of men, boys and toddlers. The brand reflects the style statement; lifestyle & attitude of the jetsetters. With the phenomenal success that the company has received in its flagship “Valentine” brand, which has primarily focused on the women category, the company has taken a bold step to enter into the USD 25+Bn Menswear market in India with a new focused brand.

Talking about 'TRICCI', Harshad Thakkar, chairman of AIFL said, “Over the past decade, Ashapura Intimates Fashion Ltd. Has emerged as the pioneer of loungewear & sleep wear in India through its brand Valentine. TRICCI was ideated to bring a dedicated brand for menswear and boys wear in India. The brand will ensure superior quality and fashionable styles to meet the evolving tastes of today’s men and boys. We are confident, that the new segment will improve the company’s overall revenues and margins over a long term period.”

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