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Aimia launches e-commerce loyalty program

Friday, July 15, 2016
By A Business Reporter. Photograph By Azad Shrivastav

“With more than $20 billion of ecommerce spend in India, growing exponentially, we believe Nectar will revolutionize online and mobile shopping here. Retail consumption in India is higher than UK, US and Japan,” said Vikas Choudhury, MD, Aimia India at the launch of e-commerce loyalty program in India yesterday.  

“Every time you shop at your favourite online retailer via the Nectar website you can earn points or other great offers. It’s what we call Shopping pe Topping,” he added.

Nectar acts like a rewarding shopping assistant, with shoppers earning Nectar loyalty points or other rewards and special offers, every time consumers buy online. Shoppers can now search as well as compare products and prices, and buy from a multitude of leading e-commerce portals including FlipKart, Amazon, ShopClues, Jabong, Snapdeal.

“We are putting loyalty at the heart of e-commerce in India and we are delighted to be launching Nectar here,” said Jan-Pieter Lips, President, International Coalitions, Aimia. “Through our partnership with Infosys the Nectar site uses leading edge technology so that customers get relevant, personalized shopping information they need within seconds.”

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