Dedicated To Mumbai
Home > Business > 'Adrenaline' Drives Him

'Adrenaline' Drives Him

Friday, April 29, 2016

Mehul Gupta, CEO and Co-founder of SoCheers Infotech

Started out in 2011 as India’s first social networking website, a mash-up between Facebook & Google Docs, SoCheers Infotech, today is a full-fledged digital marketing agency with the objective of taking brand stories online, creating vivid experiences for end-users and bridging the gap between technology and creativity. And the credit for the revamp goes to Mehul Gupta, the CEO as the agency services 50+ brands from varied industries. An enterprising and young entrepreneur, his unique engineering-yet-creative mind, created the strong base of carving a niche in the booming world of Digital Marketing with the launch of SoCheers in 2013. He took over the reigns at a young age, of starting an agency and taking it to astonishing heights with his caliber and patience. Mehul has completed his education from Narsee Monjee Institute of Management Studies with an MBA in Marketing. He previously worked at JWT and Naaptol to name a few. In conversation with Dominic Rebello, he explains how his foresight and insightful strategy has enabled SoCheers to become the market leader delivering the best Digital & Social Media campaigns to clients.

What drives you?
To define it in one word, it would be the ‘adrenaline’ - the adrenaline of doing something different, creating experiences and adding value to businesses in different industries. I love waking up every morning with a purpose, a list of things to do and to do them differently. What helps is to have a team who executes every idea to perfection. If it hadn’t been for my team, I don’t think it would have been possible to do half the things we do currently. And what drives them is the adrenaline too. So it’s a cycle.

How big is the potential for a business like yours? Any statistics to compare with international standards?
The potential is quite limitless. Marketing in general cannot be curbed to numbers, it goes way beyond that. And digital marketing in specific is still growing. New opportunities to do different things keep popping up. So infact even our clients sometimes end up spending more on digital than they had budgeted for at the start of the year. It’s a lot about experiences on digital. Over the last one-year, we’ve scaled up 3 times in turnover with some big brands under the Mahindra & Mahindra umbrella, along with some great names in the F&B and retail industry. Our end consumers (brand consumers) are an everyday you and me – so technically everyone we meet, see or talk to, are somewhere our end consumers. To compare internationally, we are looking at growing to about $3 million by the end of FY 2018. We are a lot smaller than some of the big players in the industry, domestically and internationally, but we’ve got some plans in place to start moving up at a faster pace than we are currently.

How do you plan to scale up; raise funds through seed or venture capital or simply grow the old fashioned way through rising turnovers?
Our business model is a mix of traditional & modern values. It probably comes from what we’ve learnt from our fathers and grandfathers in their businesses. We are sticking to growing the old-fashioned way for now as it’s working well in our favour. We’ve had a couple of offers for raising funds from seed & venture capitalists, but we have no intentions of giving away our control of the company any time soon.

Who would primarily be your consumer audience?
Like I mentioned earlier, our end consumers (brand consumers) are an everyday you and me – so technically everyone we meet, see or talk to, are somewhere our end consumers. While most of our audiences are primarily metro based, we are doing a lot of different campaigns that reach out to people beyond that.

Where do you see yourself five years down the road?
Five years down the line, I see myself as an industry leader in marketing. Someone who knows which way the wind is going to blow. In the old school way, it’s a lot about the influence, than it’s about the money - atleast that’s how I’ve been groomed. Money is a by-factor of everything else you do, so I’m not worried about that. Also, there are very few people in India who command that authority in the marketing industry and I’d like to change that.

No Comments Posted
I am a 22-year-old married woman. My husband has
Dr. Rajan B. Bhonsle, M.D. (Bom)
Consulting Sex Therapist & Counsellor
Dr. (Mrs.) Minnu R. Bhonsle, Ph.D.
Consulting Psychotherapist & Counsellor
Select Sun sign:
Aries (Mar 21 - Apr 20)
Aries (Mar 21 - Apr 20)A small hitch in your meticulous routine could upset you. Keep your cool and you will find easy solutions to your problem. Love will happen if you make yourself more approachable. Be more friendly and easy going with people and there is bound to be good result.
- Advertising -
India is becoming an attractive destination for g
Eager to meet the April 1 target to roll out the
Service tax collection from Mumbai zone has surge
Read More