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A positive wave in the children, baby and maternity products industry

Wednesday, April 12, 2017
By Dominic Rebello. Photograph By Trupti Arekar

(L-R):  Yogesh Mudras, MD, UBM INDIA, Naresh Khattar, MD, MEEMEE, Rajesh Vohra, MD, CHICCO and Anuj Jain, Vice President, Brainbees Solutions (FirstCry) at the inaugural ceremony of CBME India yesterday in Mumbai.

“The domestic baby, maternity and childcare products market was considered to be a niche industry from an Indian perspective. However, with an increase in disposable income of parents, a change in their consumer habits and a renewed focus on child safety and well-being, this high potential industry is now ready for a major growth spurt that will transform it into an independent and thriving industry. An increasing media exposure, awareness amongst women, the culture of malls and online shopping have provided a platform to the branded segment to launch and position their offerings to India’s affluent consumer base. And yet, apart from conventional practices, stringent rules relating to infant care that rightfully exist, sometimes create a paucity of information and availability of novel products in this segment,” said Yogesh Mudras, MD, UBM India at the launch of the fifth edition of Children, Baby Maternity Expo India 2017 (CBME India) yesterday at BEC in Mumbai.

UBM India yesterday launched CBME India the largest children, baby and maternity product business expo in India that offers unrivalled business opportunities for local
and global manufacturers, and sellers of baby products to connect, network and conduct business.

The show has brought together more than 100 exhibitors and over 350 major Indian and global brands. The expo included world-renowned brands like Chicco, MeeMee, Mother Touch, Sunehri Exports, Cozy N Safe, Florite Baby amongst others. Nine countries including China, Australia, Vietnam, Thailand, US, UK, Canada, Singapore and Italy participated for the first time and are providing Indian manufacturers with insights into the latest trends and technology, according to industry observers.

Anuj Jain, Vice President, Brainbees Solutions said, there is growth in the sector due to the rise in income of parents, but the people from the low income strata is still to join the brand wagon. We distribute around one and half million of FirstCry boxes the parents of new born kids.  Rajesh Vohra, MD, CHICCO amd Naresh Khattar, MD of MEEMEE were also present at the inaugural ceremony.

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