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A Brand With A Versatile Line Of Jewellery

Thursday, March 15, 2018

Jagrati Shringi, is the co-founding CTO and CMO of Voylla Fashions. An NIT - Bhopal alumnus, Jagrati graduated from the University of Pittsburg and has 12 years of Tech experience, eight of which are in the fiercely competitive US market. A multi-tasker, Jagrati sailed through her PhD programme while working full time in a challenging profession.

She heads the Tech Team at Voylla and takes decisions based on the analytics. After 2 baby boys, she considers Voylla as her third baby. Jagriti works towards building the business and taking it higher by her passion and courage to take risks. She aspires to build a durable brand which will stand for value, quality and irresistible choices. In conversation with Dominic Rebello, Jagrati, talking about the futures says, “I want Voylla to become a global brand with a deeply rooted Indian sensibility.”

What is the idea behind Voylla?
In 2007, Vishwas Shringi, an IIT - Chennai alumnus, moved to the US where he studied at the elite Carnegie Mellon University. Vishwas then worked in the retail industry for more than 12 years. It was during his trips back home, that he became aware of the allure of fashion jewellery. Scouring shops for ethnic Indian accessories for his friends in the US, he would be disappointed with the quality, price points and designs on offer. He was also excited by the unexplored potential that lay untapped in this category. In 2011, Vishwas returned to India, rolled up his sleeves and got down to create Voylla.  
I received a full scholarship from the University of Pittsburgh to research in the field of optical networks and joined, a high tech startup in the US. But once my husband, Vishwas Shringi, launched Voylla, I knew that's what I wanted to do as well. I have always been interested in fashion - especially in the way you could use technology to enhance the fashion experience.

How are you different from others?
Voylla has successfully introduced the concept of high quality, impeccably crafted jewellery at affordable price points – a feat that remains unmatched in an increasingly busy segment. Voylla's other USP is the way it has taken cues from traditional art, crafts and narratives to create contemporary accessories for the discerning patron. It is the only brand with a versatile line of jewellery that can be a woman or a man's perfect sartorial companion for any occasion, any day. No matter what you do, or don’t, there is always a Voylla moment for you.

At Voylla we understand the powerful language of fashion jewellery - it is what a woman uses to express herself, create her identity. She may be a mother, a student, an entrepreneur or a doctor - but she is always a woman who blossoms under a little note of appreciation, a gesture of love. Which is why we put our hearts into creating jewellery with soul. We don't just make jewellery. We create memorable moments. We strive to be a woman’s  24x7 personal stylist who helps her Look the Part.
Any expansion plans?

Voylla turned to the omnichannel route only two years ago and today has nearly 300 retail touch points around the country. We hope to increase out footprints and enhance our digital presence in this same scorching pace.

What would be your advice for teens wanting to start a business?
Do your research well. Know your strengths and play to them. Do not attempt something simply because it is trendy. Think of what can be truly trailblazing and can be scaled up in future.

Where do you see yourself five years down the road?
Voylla becoming the de-facto fashion brand for Indian women. More art and craft inspired collections that we wish to take to the world and Voylla to become a global brand with a deeply rooted Indian sensibility.

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