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5Paisa Capital to increase customer base by 50,000 over 1 yr

Thursday, November 30, 2017

Leading discount brokerage firm 5Paisa Capital has said it is looking at increasing its customer base by 50,000 over the next year and unveiled a unique investor education initiative ‘5P School’ to leverage rise in new investor numbers over the next two years.

The online courses offered by 5P School are free of cost and are aimed at educating a broad range of people such as long-term investors, traders and particularly the novice market players seeking to enter the market.

5Paisa sees sees a sizeable number of new investors joining the country’s equity and capital markets in the next two years. The courses offered by 5P School are targeted to handhold such new investors by imparting basic knowledge and providing ‘easy-to-understand’ educative content related to products, processes and investment opportunities in financial markets. The target is to enrol at least 1 million users for the 5P School’s financial literacy courses by the next year.  

Elaborating about the initiative, Prakarsh Gagdani, CEO, 5paisa.com, says, "5P School is not only relevant but also a much-needed financial education initiative in the context of the changing demographics of today’s financial market participants.  Today, it is a completely different scenario as most customers are well-versed in using smartphones or computers but have little knowledge about financial products. Here is where 5Pschool can come into play by becoming a ready-reckoner on various financial market instruments and the processes."

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