E-commerce company Flipkart yesterday launched its own advertisement platform, Brand Story Ads, with over 50 leading brands on board. Brands including Yes Bank, L'Oreal, Micromax, Intel, Gillette, Datsun and Sony have signed up with Flipkart to launch their ad campaigns on the platform.
"With Brand Story Ads, we are offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent," Flipkart Senior VP Ravi Garikipati said in a statement.
Incidentally, Flipkart had ventured into the online advertising space last year with the introduction of product listing ads to enable sellers on the platform gain more visibility and reach a larger customer base. The new platform, Brand Story Ads, will appear on all properties of Flipkart. The e-commerce firm has access to data of customers preference on its platform which it will use brands to reach their target customers.
"The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability," Garikipati said.
The company positions Brand Story Ads as an interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. Along with the brands that retail on Flipkart, this service will also be available to other non-retailing brands in sectors like real estate, FMCG, BFSI, auto, and telecom etc, the statement said.
"With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising called - Commerce Advertising. Commerce Advertising delivers a holistic view of consumer's purchase journey post ad interactions and highlight effectiveness of the advertising campaigns," the statements said.
Some of other leading brands available on the ad platform include Bajaj, Bathla Aluminium, Eveready, Godrej and Boyce Mfg, Hindware, IFB, Intex Technologies, Motorola, Performics- Airtel.