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Home > Business & Investment > World’s Largest Bicycle Brand, 'GIANT' Enters India

World’s Largest Bicycle Brand, 'GIANT' Enters India

Monday, October 28, 2013
By A Business Reporter

It’s a dream come true for cyclists and fitness freaks - GIANT, the world’s No. 1 and the largest premium bicycling brand, headquartered in Taiwan, has made its entry in India and South Asia, thanks to the initiative of Sprint Sports Pvt Ltd. GIANT bicycles are world renowned, known for their pioneering technology and manufacturing expertise. GIANT Bicycles, with a global turnover of US $ 1.8 billion, is a global leading brand and largest bicycle manufacturer in the world, present in over 70 countries globally.

Sprint Sports Pvt Ltd, is a company headquartered out of Pune, which owns the Sprint brand bicycles in India, and is driven by professionals aiming to bring quality bicycling to India. SSPL’s bike range spans the entire spectrum of off-road, X-road and on-road bikes for men and Liv/Giant for women along with top 16 accessories brands.

John Koo, President and COO of Giant International, President – Giant Europe, Global Sales Leader of Giant Global Group and also responsible for South Asia now said “India is a very important market for us, we believe that India will witness growth similar to Giant’s growth in China in the next 5 years and we believe we have a perfect partner in growth with Sprint Sports Pvt Ltd and its dynamic team. We remain committed to India as one of our most important emerging markets and will bring to India the most advanced products which Giant has produced and evolved over the years through its extensive R&D”
 Led by a combination of increasing awareness towards health and an appetite for high quality goods, international trends, and international brands premium bicycle is a rapidly growing durable category of the future. With the need of urbanites looking for adventure, outdoor fitness, sporting activity, group indulgence activity growing manifolds, quality cycling is bound to catch the attention of these enthusiasts. We enable the Indian cyclists and give them the best of the international cycling experience”, explains Pravin V Patil, MD & CEO, Sprint Sports, which is the  exclusive distributor  and authorized marketer of the GIANT brand.

“The market of premium bicycles, although accounts for less than 1% of the total bicycles sold in India annually, is growing over 4 times the industry average. We plan to appoint over 100 key trade partners primarily in A, B & C category towns to fulfill the long awaited demand for an international quality bicycling experience. We already have 41 trade partners helping us reach across 22 cities in India currently”, Patil added.

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