India’s oldest travel show, Travel & Tourism Fair (TTF) last week held an exhibition of over 235 participants from India and abroad, who had set up pavilions at TTF Mumbai to woo the travellers from the city in the high festive season ahead.
The Diwali season travel is somewhat unique in Western India. That is the reason TTF has had blockbuster shows in Ahmedabad and Surat in the last two consecutive weekends, before Mumbai and will held in Pune this weekend.
Participants from 5 Countries and 26 Indian States & Union Territories participated in the event. These included state tourism boards, national tourist offices, hoteliers, airlines, tour operators and travel agents, online travel companies, railways, cruises and other travel marketers.
Highlighting the importance of TTF Mumbai, Sanjiv Agarwal, Chairman & CEO, Fairfest Media Ltd (the organiser of TTF), said, “Western India in general and Maharashtra in particular are the most important travel markets of India. It has a strong Diwali & Winter travel season that the TTF caters to very effectively. That is the reason the show has grown by 30% over last year.”
Gujarat, Goa, MP and Rajasthan are the Partner States for the event whereas Karnataka, Uttarakhand, AP, Lakshadweep, Manipur and Tripura are the Feature States. TTF Mumbai is also having participation from Andaman & Nicobar, Assam, Delhi, Dadra & Nagar Haveli, Haryana, HP, J&K, Kerala, Puducherry, Punjab, Sikkim, Tamil Nadu, Telangana, UP and WB.
Country representations include Bhutan, Finland, Korea and Maldives, eyeing for the lucrative outbound market from Mumbai and Western India.