Cricket mania is a reality in India and other Asian countries besides Europe -- with the Americas also catching up lately -- where top cricketers are treated like ‘VIPs’ and being even described as God in the Indian media. In view of this exciting sports business scenario, Play Games24x7 unveiled its new fantasy sports platform “My11Circle” to offer cricketing fans -- including those following this sport online – a new, simple and fun-filled experience of fantasy cricket. This new fantasy sports app will be available for download from 1st February 2019.
Bhavin Pandya, Co-CEO and Co-Founder, Play Games24x7, said that in this app, cricket fans can create their own fantasy team by selecting players from both sides in a match and, on the basis of the performance of their selected 11 cricketers, a team owner can win exciting cash prizes. “Ít’s a mirror of games happening in the actual world where one can choose the teams before even the game takes place,” he said.
“Fantasy Cricket is a novel product where the dynamics are different from other games, and since Indian fans worship cricket, all cricket events -- from IPL and overseas tours to ICC championships -- are like festivals for the Indian fans. As per the IFSG Report, online fantasy gaming has witnessed a boom in India with the user base seeing exponential growth, right from 20 lakh in 2016 to above 4 crores in 2018,” he said, adding that with this pace sustained, India is all set to overtake the record of the USA and Canada which has 5.93 crores ‘Fantasy Sports’ users.
“What these numbers clearly show is that the growing number of enthusiastic fans online are all ready to form their own Fantasy teams and enjoy this new form of gameplay. Play Games24x7 is ushering in a fresh impetus with “My11Circle” which is fast, smooth and offers great cash rewards, besides live player statistics and also fastest score updates for its players available on the platform,” Pandya said.
To a question, Saroj Panigrahi, Business Head, My11Circle, said it took four months of ‘inhouse’ efforts to build this cricket product where, “whenever a ball is bowled, you see it in a few seconds.”
“There is no chance of bookies penetrating this system for illegal betting or influencing the game,” he emphasized while describing cricket as a leisure game. “In 1968, the Supreme Court had said playing Rummy is legal and this decision was echoed by the Punjab and Haryana High Court in late 2017. Fantasy Cricket is legal and is being treated almost like a religion in India where cricket-lovers and others can follow their favourite team players in action.”