Barkha Dattani, is a director of Barkha's Brand Clinic, a leading Logo design company with a prestigious list of clients including SOTC, Britannia, R Madhavan, Birla group, Tata group amongst many more. With over 9 awards for Brand & Logo designing, she is also Women Entrepreneur of the year; Young achiever of the year and Brand Creator of the Year’. Her company, Barkha's Brand Clinic is also listed in this book India's most attractive brands 2015. In conversation with Dominic Rebello she reveals how corporates could essentially turn their logo's into a powerful tool for growth...
What drives you?
The brand collaterals of my company say that ‘we think, breath and live logos’, that’s the passion even I am driven by. Being a Brand Logo designer by profession, the sheer smell and thought of a Logo drives me. Despite doing 100s of logos across varied arenas and industries, any new logo that we do, excites me even today. The matrix and calculations of powerful effects of accurate colors, shapes, symbols and fonts in a Logo fascinates me a lot, because our logos are designed based on the understanding of the human behavioral patterns. Every industry has a perception of colors and shapes attached to it and when the perfect color is used for a particular industry, the miraculous results are accelerating...Logo's we know have the power to affect the sales figure!
How big is the potential for a business like yours?
There is unbounded potential in this niche market, and ours is a much focused niche business. We have 9 branch offices all over India just for designing logos, I am informed ours is the only company in the world to have branch offices for logos.
Our company is listed in India’s Most Attractive Brand 2015, having been invited to Forbes, Microsoft, Tata as their Brand Ambassador, having received 8 awards by now for our craft and speedy growth; we do understand the potential this business can possess. If your art and craft is welcomed with a warm reception from its audience, then sky is the limit for a business like ours.
How do you plan to scale up?
I envision entering rural and two tier cities of India, as I see high potential and demand for us out there. Many SME’s are evidently flourishing in there. I also hold a desire to enter countries like S Africa, Nepal, USA, UK and Dubai as I see a high level of work already coming from a few parts of these countries, which we confidently and positively want to expand to.
Who would primarily be your consumer audience?
Anyone who needs a Brand Logo may it be a company, big or small, B2B, B2C, industrial, consumer, any sector, professionals or even individuals.
Where do you see yourself five years down the road?
I have always believed in going with the flow, performing 100 percent on a daily basis. Today is when I need to deliver my best to whatever work I have in hand, 'My Logo Is My Salesman'... it snowballs itself, it gets its followers and fans. All I need to do is give my best shot each and every time, leverage every opportunity coming my way and take on from there. For me each day is a step up the ladder.