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Central Bank, Suvidhaa Launch Pre-Paid Card

Monday, September 16, 2013
By A Business Reporter

“Central Bank of India has launched several prepaid cards in the past, to cater to the growing prepaid market. However the launch of the “Central Bank of India -Suvidhaa Channel Card” is the first-of-its-kind since it is offered exclusively to the B2B segment. Central Bank of India is glad to be associated with Suvidhaa for its first co-branded prepaid card. The launch of this Card with its unique offering will empower large number of Suvidhaa retailers to reach out to both the banked and the un-banked population across the country, especially in tier II and tier III cities, thus furthering the cause of financial inclusion” said Rajeev Rishi, Chairman and Managing Director, Central Bank of India at the launch of “Channel Card”, a first-of-its-kind open loop prepaid card for the traditional retailer community.

The “Central Bank of India-Suvidhaa Channel Card” is a unique multi-purpose open loop prepaid card launched exclusively to empower over 65000 Suvidhaa retailers to offer a wide range of services to their customers across 2800 towns in India. The services include utility bill payments, payment of municipal taxes, travel ticketing, shopping and much more. The Channel Card can also be used at all MasterCard enabled online merchant portals and PoS terminals across India.

The Channel Card was launched by Rajeev Rishi, Chairman and Managing Director, Central Bank of India along with Paresh Rajde, Founder & Chairman, Suvidhaa Infoserve Pvt Ltd and Vikas Varma, Area Head- South Asia, MasterCard.

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