Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking financial companies (NBFCs), has unveiled its new brand campaign, “Bade bano bade chalo” which encourages customers to rise up when taking loans, especially if they are hesitant in borrowing from family and friends.
The company conducted a research to gauge the thinking pattern of people when it comes to taking loans for their needs and aspirations.
The campaign communicates relatable instances from daily lives of our customers and reinforces Home Credit’s positioning as a responsible lender and an active participant in the communities where it operates. It also showcases Home Credit’s role in helping the customers to be financial literate and encourages them to avail safe, easy and quick loans from financial institutions.
“Customer is at the center of our new brand initiative ‘Bade bano bade chalo.’ The campaign reinforces Home Credit’s commitment towards Responsible Lending. We focus on first time borrowers by providing loans to people who do not have any CIBIL scores and who need access to trustworthy and regulated sources of financing,” said Martin Navratil, Chief Business Development Officer (CBDO) at Home Credit India.
The research conducted in Delhi and Mumbai highlights interesting facts into the changing mind-sets of people when it comes to taking loans. It states that more than 70% of the people are not comfortable borrowing money from close ones and People are comfortable to borrow up to approx. Rs. 73,000 from their near and dear ones. As a first choice to borrow money from - In Delhi, 45% prefer parents whereas in Mumbai, 39% prefer their friends. From family and friends, people in Delhi borrow more for marriage (36%) and investment in business (33%) whereas people in Mumbai borrow more for asset purchase-consumer electronics (31%), household expenses (30%) and travel (23%).
The campaign Bade bano bade chalo is another step taken by Home Credit India to express assurance towards its customers. Through this campaign, the company would motivate its customers to rise up when taking loans, especially from families and friends. Bade bano bade chalo is all about self-motivation and taking a positive approach towards life.