Recently there was a furore when director Indra Kumars screwball comedy, ‘Great Grand Masti’ the third movie of the successful adult comedy franchise was available on the net, a few weeks before the release of the film, which prompted the producers to prepone the release of their film a week ahead. This is not an one off case but was also noticed in the case of super hit Salman Khan film ‘Sultan’ and the iconic Marathi hit ‘Sairaat’ which was available on the net just before the release of the film. What Is the reason for this dangerous trend? How much will it hamper the industry? What steps can be taken to prevent such risky leaks from happening ?
We spoke to a few cine-industry veterans to know more about this negative trend!
Nanubhai,veteran producer anddistributor said,"It’s sad that such a development is eating into our business and we should take utmost care during the post production of the film like mixing, foley, DI, etc that the people doing this are doing it in a proper way and not doing anything wrong. Unless a producer has all his post-production facilities in his own office, it is very difficult to keep a print safe and if one is outsourcing then we should be ready to face something wrong. As of today films are relayed through UFO and Cube and reaches most interior villages and towns and anyone can shoot on video and circulate the print, as it happens in the overseas territory and now even the censor board is being blamed but they negate that the print was given to them by the producers. Of course we can reach the cyber-crime department which has been set up by the government to solve this problem."
Mehul Kumar- Veteran Producer- Director- IMPPA executive member noted. "It’s a huge problem and we discussed it in our recent executive meeting and we have decided not to give the Censor Board our film on hard disc as it is easy to copy from that but we will give them DVD’S as was the norm earlier though the resolution of the DVD print may be weak, it is safer for the producer who can save his film from being copied. Also UFO and Cube have reached where earlier our prints couldn’t reach and we don’t have any control over it but we as a producers body are discussing this issue in great detail."
Atul Moham Chief Editor,Cine-Trade magazine noted, "It’s a very sad thing that the producers are facing huge losses and the Government which is earning tax upto 30/40 per cent is not doing anything to avert this loss to the industry. We can’t really blame the Censor Board for leaking the print because it is a clean Government copy and extremely transparent. I believe that the post production should be done in different studios so as to avoid mischievous elements from downloading which is a crime but everyone does it without any fear of the law."