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We need big producers to promote indie music: Vasuda

Friday, August 12, 2016

Singer-songwriter Vasuda Sharma feels there is a need for big producers to back independent music so that it reaches a wider audience. Vasuda, best known as a member of the pop band 'Aasma', said indie music needs to go beyond the niche festivals and travel far and wide across the nation.

“Bollywood music is in a way thrusted in your face with crazy marketing. There is so much of backing from the producer who puts in money. Similarly, indie music will go a long way if we too have a big producer to promote it,” the singer said.

“It needs to go beyond just the festivals, where it is no doubt appreciated. There are so many good bands which should reach a wider audience. Promoting the music will make a huge difference,” she said.Citing the example of 'Chandu Ke Chacha', a revamped version of the iconic track which was used as their band's launch song, she said it was 'crazy'marketing that ensured the song became a hit.

“When the idea of 'Chandu ke chacha' had come, we were not very happy with that being our launch song. We wanted something original to begin with. But others had complete faith in it. What happened was, it was blasted everywhere. As a musical piece, it may have not made much sense, but there was a crazy marketing strategy behind it and it worked,” she said.

The singer has now launched her new single, 'Happy Place', under the digital platform Qyuki. The track is a collaboration between her and singer Nicolette Gore. “'Happy Place' is more of a journey than the destination. It is the state of mind and we all want to be in a happy place in life. We finished the song within seven to ten days. This is one of my first self-produced electronic tracks.”

“I am really happy the way the song has turned out. Nicolette and I were on the same page and wanted to come up with our own original song,” Vasuda said.

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