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Vidya fights bias against women

Wednesday, July 29, 2015
By Sandeep Hattangadi

Actress Vidya Balan features as a ‘sutradhar’ along with four TV stars of Bengal in a music video, aimed at making the audience understand that judging a woman on the basis of her appearance is trivial

Often forgetting the common phrase ‘Never judge a book by its cover, because a plain cover, might hold a beautiful story’, our society seems to judge women by their appearance. People don’t take too long to perceive a woman with short hair as modern and liberal whereas a woman with tied up or long hair as old fashioned and conservative.

Nihar Naturals wants to eliminate this bias towards women through its music video featuring Vidya Balan and four top TV stars of Bengal. The Nihar music video is conceptualised to make its audience understand that judging a woman on the basis of her appearance is trivial. The video explores a group of masked women dancing without any reservations on the streets of Kolkata.

Much to everyone’s surprise, the women reveal their true identity and they are none other than actress Vidya Balan along with Aparajita Ghosh, Tumpa Gosh, Madhumita Sarkar and Sudipta Chakraborty, leading Bengali Television actresses. Well-known for her award winning movies in which she has played the role of the strong woman protagonist, actress Vidya Balan tries to propagate this agenda through the music video as a ‘Sutradhar’.

“I have been associated with Nihar for over five years and I am extremely glad to be with a brand that believes in encouraging women to enable them to achieve their full potential. I feel women are judged all the time, they are judged by the length of their hair, the clothes they wear, the way they talk and the way they walk,” says Vidya Balan.

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