Actress Kajol says she and PM Narendra Modi share similar views and concerns when it comes to environment and maintaining hygiene. The 41 year old actress met Modi in Delhi to discuss Hindustan Unilever's Lifebuoy's 'Help A Child Reach 5' campaign, as its Brand Ambassador.
Through the initiative, Kajol spreads the importance of good hand-washing habits around the world. "Modi has initiated Swachh Bharat Abhiyaan and it coincides with our 'Help A Child Reach 5' initiative, so we thought of meeting and discussing things with him. We are on the same page as our goals are same. We want a hygienic environment," Kajol said.
"He is the best person to give tips on it. The meeting went well as we discussed a lot of interesting stuff. We want the mortality rate of children and people in the society to come down."
The actress said that the Prime Minister, who has been battling for clean environment through Centre's flagship Swachh Bharat campaign, lauded the initiative.
"He appreciated our work. He understood what we were trying to do, and that there is a need to give importance to cleanliness to save lives," Kajol said. She revealed it was Modi, who gave the campaigners the idea to utilise the mass media platform for the advertisements. ''Through our ad 'Haath Mooh aur Bum, Bimari Hogi Kum', we wanted to bring alive the message of hygiene in a fun and engaging manner. Clean surroundings and following good hygiene are two prerequisites to stay fit and healthy," she added.
Every year, millions of children fail to reach their fifth birthday because of diseases like diarrhoea and pneumonia and through 'Help A Child Reach 5' campaign, the team helps more and more children reach their fifth birthday.