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'One by Two' relies on word of mouth

Friday, January 31, 2014

More than a year after 'Chakravyuh', Abhay Deol would be seen in a lead role in 'One by Two' (though he had a supporting part to play in 'Raanjhanaa'). In fact his last solo hero film was 'Aisha' that was released way back in 2010. Now that he is also turning a producer with 'One by Two', the film holds all the more importance for Abhay who picks and chooses his assignments quite selectively.

The film has an advantage of being a solo release of the week. It has been supported by some decent promotion as well.

However, its songs haven't quite found much reach, courtesy the mayhem that the film found itself in due to royalty issues, and hence delayed release of the soundtrack.

Moreover, though the movie has managed to catch some eyeballs, last few weeks have been all about 'Jai Ho' due to which 'One by Two' had some massive competition to encounter in terms of its overall reach to the audience.

All of this means that all would boil down to word of mouth for 'One by Two'.

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