Rajinikanth won’t be promoting his film ‘Kochadaiyaan’ which finally opens on April 11.
According to a source close to the mega-star, "Rajini Sir doesn't wish to be seen too often in public. He plays a medieval super-hero in 'Kochadaiyaan' and wants the image of the invincible superstar to remain foremost in the public eye."
This leaves the entire promotion and marketing of this ambitious film to Rajinikanth's co-star Deepika Padukone, who is currently going through the busiest phase of her career and can ill-afford to fly off to various parts of the world to represent a star as big as Rajinikanth.
"But this is very important. And Deepika knows it," says a source close to the epic project, while speaking to a Bollywood news agency. "Rajini Sir won't be promoting 'Kochadaiyaan' beyond the initial formalities. Deepika has the greatest regard for Rajini Sir and has readily agreed to travel with the film for the promotion." The busy actress will take a large chunk of time off to do the needful.
Says the film's co-producer Dr. Murli Manohar, "Throughout the making of this film, Deepika has been immensely co-operative. Rajini Sir would probably be present at the media meet to introduce our film to journalists. Since 'Kochadaiyaan' involves 3D Motion Capture, a new technique of storytelling, we will probably be showing some footage of our film to media persons in Rajiniji's presence, like James Cameron had shown 'Avatar' before release. But after that, Deepika will be there to take the film forward to its release.