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‘Blaming celebrity completely for faulty products, unfair’

Wednesday, May 25, 2016

Bollywood actress Ileana D'Cruz says that while it is the responsibility of a celebrity to look into the brands they endorse, blaming them in case of faulty products is unfair. The parliamentary panel on consumer affairs, in its recommendations on the Consumer Protection Bill-2015, has called for stringent provisions, including jail term up to five years and penalty of up to Rs 50 lakh if a celebrity endorsed product misfires.

"I think it is very easy to target an actor. When it comes to a food brand, you really don't know the specifics, what goes in the making. And if an honest mistake happens in the factory, you can't blame the actors by saying 'You are responsible for selling this to people'," Ileana said.

"To a certain extent, it could be a little bit unfair. But yes, people do look up to you which is why brands choose you as the face. I think if you are endorsing a certain kind of product, then you are pretty much going out there and saying you believe in it. There is a certain amount of responsibility, but blaming it completely on the actors is not right. We don't want the worst for you, we want good things for you," the 28 year old "Barfi!" actress said.

Ileana unveiled the new range of shoes of the footwear brand Skechers, yesterday. "I have a connect with the brand. When you're doing something as big as a launch, there is a tiny bit of responsibility. It makes you nervous. It is very important to have a personal connection with the brand you are endorsing.'' On the occasion, Ileana launched an exclusive collection of footwear for women.

Asked why many actress don't endorse fitness products, she said, "Very true. I like that women are getting involved in it now because they look much hotter in fitness gear.''

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