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'Audience willing to dabble with regional films'

Thursday, June 23, 2016

Actor R Madhavan says today Bollywood is facing tough competition not only from regional cinema but also Hollywood films

“Right now, not only regional films but also Hollywood films are getting bigger openings than Bollywood movies. Audience is willing to watch a movie of a different language with subtitles rather than films in their own language.'' The 46-year-old feels the language barrier today is diminishing and cited the example of Marathi film "Sairat" which went on to become a blockbuster. "Across the country there is no more language divide. A small Marathi film like 'Sairat' is such a huge hit all over and is even the biggest grosser than any other film in Mumbai circuit. Now that shows a lot.''

"It has alway been challenging. You can't be taking things for granted. Today more than hardwork, you are also required to be intelligent. You have to treat your audience smartly. The content has to be strong."

Currently, the actor is excited for the TV premiere of his first home production "Saala Khadoos" on June 26 on Sony Max.

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