He wears clinging, transparent T-shirts and bears a family name that is the Indian synonym for rich. He is a conservative Marwari, but looks more like a sportsman and could even pass off as a film star. But this scion of the Birla family is an industrialist to the core. He is Yashovardhan Birla also known as ‘Yash’ and chairs a Rs 3000 crores conglomerate of over 20 diversified companies which run a gamut of established businesses from Auto-components & Engineering, Power Solutions, Textiles, Lifestyle to Infrastructure & Real Estate. His group today has 6 companies publicly listed in India. Yash has done his masters in commerce and has a degree in law. He took over the reins of the group at an early age of 23 and has been heading the group successfully by setting very high standards of performance in all areas of businesses for the past 16 years. Cheers to the man who is quick to lecture people on non-vegetarianism, drinking and smoking.