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Eureka Forbes

Thursday, August 14, 2014

Eureka Forbes was born in 1982 with the vision of bringing happy, healthy, safe and pollution-free living to customers through lasting relationships as ‘Friends for Life’. We have since grown to become an over Rs. 17,767 mn. multi-product, multi-channel organisation that is part of the Shapoorji Pallonji Group and has over eight million satisfied customers and a reach of over 500 cities and towns.

In addition to Asia’s largest direct sales force, we have a consumer channel of over 18,000 dealers, an institutional channel Forbes Pro Solutions that has water projects, cleaning solutions and railways divisions as well as an inventive business partner network and a rural channel. One of the most expansive service networks in India backs these channels. We have also extended our presence to the global market as Forbes Lux in a joint venture with Lux International, Switzerland.

Aquaguard, our flagship water purifier brand sold through the direct sales channel, is trusted by over 60 mn people whilst on retail shelves, the AquaSure range provides safe drinking water to homes even without electricity and running water and the Forbes range for homes and offices at different price points. We also have an institutional range and customised solutions for the rural market. And we have recently launched Aquasure packaged drinking water. Our Euroclean range of vacuum cleaners has over 4 mn customers and we also have the Forbes range on retail shelves and commercial and industrial cleaning products. We were the first to introduce state-of-the-art Euroair Air Purifiers that ensure clean, safe air and pollution-free homes. We also market domestic electronic security systems under the brand Eurovigil and we recently entered and revolutionised the fire safety category with Fireguard portable fire extinguishers with a patented and innovative space age technology fire suppressant.

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