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We Couture Exhibition

Friday, August 22, 2014

Shirley Mistry tells you about the We Couture Exhibition that is being conducted by the Ladies’ Wing of Indian Merchants Chamber (IMC)

For the past 26 years, the Ladies’ Wing of the IMC has helped organise several exhibitions, which feature prominent participants and a host of products. This year, they are upping their game by promising customers a larger variety and a more luxurious spread. Over the two-day event, you can shop for fashion, jewellery, beauty and wellness products, with a special focus on products made by women entrepreneurs from the culinary field.

In addition to giving budding entrepreneurs an impetus, the event will have a separate section dedicated to weavers from across the country, who will sell handmade fabrics as well as arts and crafts. The initiative by the Arts and Crafts Council of the Ladies’ Wing of the IMC aims to support these craftsmen and revive the dying art of handloom weaving. The event also boasts of art installations and fashion shows that incorporate products that are available
on sale.

Arti Sanghi, president of the IMC tells us, “The Ladies Wing of IMC was initiated in 1987 to give young designers — who did not know where or how to sell their products — a lucrative platform, as well as to recognise their creativity and talent. Today, in our 27th year, we can proudly say that we have been highly successful in our endeavour. IMC started when there were no other players in this field, and today there are several exhibitions emulating us, but none have an ethos like IMC. We are still the most sought after platform for budding designers, who know that they can become big names through our exhibition.”

When Today, from 11am to 8pm
Where World Trade Centre, Cuffe Parade

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