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Surfs up!

Friday, September 23, 2011

Dev Goswami visits the newly opened Quicksilver in Lower Parel and tells you what they have on offer… 

Quicksilver is a brand associated with surfing (No, the Silver Surfer has no connection) and they have launched their first outlet in Mumbai, and the third in the country, at Phoenix Mills. The store succeeds in giving out the cool and funky vibe which is associated with the sport. The staff at the store is friendly and very jovial as well.

Even though the loud music distracted us, there is no mistaking the high prices — which are a bit steep for the average shopper. They have sunglasses (`2,800 onwards), causal tees (`2,595 onwards), graphic tees (`875 onwards), belts (`2,000), shorts (`2,095), iPhone cases (`995), formal belts (`1,000 onwards) and much more on offer. While some accessories are subtle and suited for city life, the tees look like they are meant for a sunny day at the beach.
They also have a couple of windcheaters (`5,295) which look more like party jackets giving you the option of wearing them as a fashion accessory as well as for protection against Mumbai’s anytime rain. Their gift pack (`2,095), which features a wallet, a couple of dices and a bottle opener, was very tempting. The other set on offer was a set of seven belts on offer which you can mix up with seven buckles giving you 49 combinations to choose from. Priced at `6,290, we are not sure if it is worth the money.
However, we liked their range of shorts by legendary surf champ Kelly Slater, who also happens to be the brands current ambassador. Priced for `3,095 they feature a mosaic of different designs and colours along with an interesting inside out feature which allows you to literally wear the shorts inside out. While men will have lots to choose from, girls will be disappointed with the collection. There are no bikinis, swimwear or even swim shorts from Roxy.
Keeping their connection with surfing strong, the store is soon planning to stock surfboards as well. However, as of now you will have to be happy and make do with the small range of skateboards (`14,240) on offer.

Where Ground Floor, Phoenix Mills, Lower Parel (W)
Contact 66345011

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