Fusion Beats, which used to be a part of 109° F, recently launched its own outlet in Bandra. Shirley Mistry takes a look around the store and tells you if the fusion clothing line is worth the hype
If you mention the word fusion to me, I’d usually wrinkle my nose in distaste, even before I know what you’re talking about. Whether it’s food or fashion, fusion is something that just doesn’t appeal to my sensibilities, simply because most brands end up making a mess of it. Instead of blending two cuisines or styles seamlessly, the result usually resembles several uncomplimentary elements thrown together. So, when I was asked to pay Fusion Beats a visit, it’s safe to say that I wasn’t thrilled to bits.
Located near the shopping stalls at Linking Road, Fusion Beats has a prime location. It’s smack in the middle of the popular shopping lane, but boasts of a quieter, more peaceful spot. The store itself is minimally done up in shades of cream and gold, awash with yellow light that truly lets the pieces shine. The store also has a few arches, the only Indian touch to the décor. Jumping straight to the merchandise on offer, I have to say, I was pleasantly surprised. From dresses, tunics, tops, kurtis and jackets, to beautiful, printed pants, Fusion Beats covers the whole spectrum. They also have a few shrugs, skirts and Nehru jackets for the festive season, which are more ethnic than the rest of the clothes.
I especially loved their printed pants; they look like denims, but are available in a variety of colours, including rust, indigo and cream, with beautiful paisley and ikat-inspired prints. Another item that caught my fancy was their bomber jacket. In a cream and blue print, it was fashionable and made out of a material that would keep you warm and toasty. Unfortunately, Mumbai’s hot weather doesn’t warrant buying a jacket, even during the colder months. However, if you think that the weather is getting nippy and can’t stand even a slight chill, this one is worth investing in. Their dresses are pretty as well, made in comfortable, breathable fabrics. However, some design elements did seem too overdone for my taste.
In terms of pricing, Fusion Beats is right on the money. With basic bottoms priced at around Rs 1,099 and printed pants available for an affordable Rs 999, their pricing is competitive. You can pick up the delightful bomber jacket at a heftier price of Rs 2,899, while their dresses will set you back a pretty Rs 1,500 on an average.
Personally, fusion clothing is not my style. However, if there ever arises a situation where I want to incorporate traditional, ethnic designs into my ensemble, without going all out and dolling up, Fusion Beats is where I am going to head to!
Where Fusion Beats, A1 & A2, New Kamal Chs Ltd., Linking Road, Bandra (w)