RDB COLLABORATE WITH LUDACRIS AND BOLLYWOOD
One of UK’s leading and multi-talented international music artists, RDB — Rhythm, Dhol and Bass — have joined forces with Grammy Award winning artist Ludacris and Bollywood superstar Akshay Kumar for the promotional song of the film Speedy Singhs, which releases today.
Having worked with international artists such as Snoop Dogg, Elephant Man and Public Enemy, RDB’s latest association with hip hop sensation Ludacris, further escalates the combination of eclectic Western musical beats with the drum and dhol of South Asian music.
The origin of Shera Di Kaum stems from RDB’s advice to the film’s producer to feature Ludacris in the song and how the urban pulse of the track would resonate with the film’s audience worldwide. The trio, Punjabi Sikh brothers Kuly, Manj and Surj, composed the beat in their Toronto studio, while Ludacris recorded his part in his own studio. Once finalised, Ludacris sent over his vocals to the RDB studios where the trio finished the track.
— Henna Achhpal