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Mirraw Mirraw On The Screen!

Friday, January 17, 2014 is a new website that caters to your traditional finery needs. Priyanka Singh browsed through to find out if it’s worth logging on to

Mirraw has a strictly average website which will take very long to load if you have a slow internet connection. The website is a fashion portal that specialises in traditional Indian jewellery and clothing. However, make your way past the cursory visual impressions and the website will overwhelm you (in a good way!) with its large range of jewellery, sarees, salwar suits, a bridal range, home décor and even gifting items. Their offerings are predominantly traditional, but they do stock some contemporary pieces too. Here’s a segregated verdict on the main sections of Mirraw.

SAREES: The most extensive section of the site is divided into four categories — Fabric, Designer, Type and Bollywood sarees — making it very easy to look for what you want. From viscose and tissue to jacquard and dupion, finding a saree according to its fabric is a breeze here. Once you have clicked on a category, you’ll see a price bar on the left that lets you select a price range. It also shows you the minimum price range of a particular category. In the Bollywood section, you’ll find sarees segregated by the actresses who have donned them. We found quite a few popular pieces here (such as the Dhak Dhak saree from Madhuri Dixit’s famous song) worn by actresses, at reasonably priced rates, starting from approximately Rs 1,200. In a nutshell, their collection of sarees is impressive.

JEWELLERY: After sarees, the most exhaustive section on Mirraw is their jewellery, which is further divided into three segments to make your browsing experience easier. These three divisions are Category (earrings, bajuband, brooches and more), Designers (such as Alankruthi and Magan Pearls) and Type (temple, thewa, kundan and more). What we liked here was that brands from other parts of the country, which don’t have much of an online presence, have also graced this site. Top examples of the same are Runjhun Jewellery, Panjarat and others like them that you won’t find on other websites.

We presumed that the jewellery wouldn’t start anywhere below Rs 3,000, but were astonished to see some pieces priced at as little as Rs 250. Don’t forget to check the ‘Other’ section under the segment ‘Category.’ You may just spot a piece that your favourite actress sported in a movie. Currently you’ll find Deepika Padukone’s earrings from the movie Ram-Leela up on the site.

SALWAR KAMEEZ: This section also has a lot of variety, but doesn’t come close to the former two sections. Starting from `800 onwards, the collection is a lot less exciting, but browse well and you may find some standout pieces. This segment also has a few outfits worn by actresses. Semi-stitched salwar suits are also available, which is seldom found online.

OTHER: This section consists of Bridal (sets, lehegas, sarees), Lehengas (ghagra-choli, lehenga-choli, Bollywood lehengas), bags and other apparel such as tops, leggings and dresses. The bridal sets are surprisingly not too expensive, starting from Rs 2,000. Lehengas start from Rs 3,000 and bags from Rs 350. Don’t bother with the other apparel section as it is subpar in comparison to the other items on the website. delivers worldwide (minimum order requirement for international orders is Rs 5,000) and its prices can be converted into several currencies on the site. Shipping is free and the process of payment depends upon the item you have selected. Overall, you can pay through credit card, debit card, net banking, cash before delivery (cash is collected in advance) and Paypal. You can return the product within seven days and they give you a 100% money back guarantee.

With respect to anything that’s traditional finery, is a site that you should check out.


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