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Luxury overload

Friday, September 21, 2012

Newly opened A.S. Motiwala in Bandra is a must visit... if you have the moolah! Dev Goswami tells you more

Bandra is full of jewellery stores which have similar interiors and collections. So, when I entered A.S. Motiwala, I expected the usual. But, how wrong I was!

Resembling a vault from the outside, when you step into the store, a huge hall with a high ceiling and a beautiful chandelier overhead greets you. There is a long, L-shaped counter in a corner, while the rest of the floor is devoted to empty space, luxurious chairs and subtly coloured carpets, giving the store a royal feel.

The store is divided into two floors, with the second level alloted to gold jewellery starting from `1 lakh. One common link that most of their jewellery pieces share is that the designs are simple and great for everyday wear. Owner Ashraf Motiwala tells us that this is a conscious decision.

The lower level consists of their collection of diamonds. The USP of the collection is a range that uses both cut and uncut diamonds. Ashraf says that this helps them reduce their price a great deal.

A sparkler that caught our eye was a set which lets you interchange stones. The set comprises of a necklace and a pair of earrings (`11 lakh) and comes with two stones — ruby and emerald. This allows you to customise your jewellery according to your outfit. Ashraf says, “Instead of selling different jewellery pieces in a variety of colours, I can sell one jewellery piece to you in different colours!”

The most luxurious collection is the Elite collection that starts at a whopping `30 lakh. What stands out is that each design is made only once, thus, making you a proud owner of an exclusive piece of jewellery.

Overall, it is quite obvious that A.S. Motiwala is not a place to visit unless you have deep pockets. But, their uncut and cut diamond jewellery and necklace sets with interchangeable stones shows that they do make an effort to reduce the cost, giving you the best value for your money.

Where A .S. Motiwala, Manek Manor, Opposite St. Stanislaus High School, Hill Road, Bandra (W) Contact 26432267

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