Fashion enthusiasts, there’s a treat in store for you at the Palladium Hotel this weekend. Chic-a-thon, India’s first fashion marathon has moved to Mumbai for its third edition, after two successful editions in Delhi.
The first two editions of the premium fashion and lifestyle exhibition took place in Olive, Mehrauli and B Bar, Select Citywalk, respectively.
Deepti Verma, founder of Chic-a-thon, tells us, “Chic-a-thon was born out of pure love for fashion and the joy of discovering new and exciting talent in the lifestyle space. Putting together 25 handpicked names from fashion, accessories, beauty, home décor and food — this premium pop-up aims to provide a wholesome and fun shopping experience.”
Chic-a-thon will feature the best in fashion and lifestyle brands, with designers from Delhi, Mumbai and Kolkata. RockNshop powered by Kitsch, Ash Haute Couture, Anonymous Co., Heel and Buckle, Maira, Mischat Co, Nisha Sainani, Peace Love Shop, Omorfos, Vaarha and Treasure Trove are some of the brands that will be showcasing their collections at Chic-a-thon.
The pop-up will see Mitali Sagar and Summiyya Patni of Misu Fashion Consultants helping people choose and put together the best holiday looks of the season, while Jean-Claude Biguine Salon and Spa will be offering a 20% off on their services to participants and guests. For women who love to experiment with their hair and makeup, you can avail of free makeup tips and makeovers from makeup expert Chandni Girdhar from Delhi. From summer dresses, statement jewellery pieces, accessories and wellness products, to chic footwear and striking Indian ensembles — Chic-a-thon will have all that you need to get summer-ready.
When 24 May, from 12pm to 12am
Where Alhambra at the Palladium Hotel