Yamini Walia tells you why you should look forward to the first edition of Caravan 2014, which will take place in Saudi Arabia
Planning a vacation? It would be a good idea to head to Saudi Arabia, where Caravan 2014 is going to be held soon. It is the first of lifestyle and fashion collaboration of its kind and will be launched this July at Harvey Nichols Riyadh (HNR) in Saudi Arabia. This special collaboration has been created with the help of an initiative by the HNR CEO, Princess Reema Bint Bandar Al Saud, along with Mozez Singh and Anita Horam, of Mohawk, India.
The event, which has been conceptualised as a two-month long, exclusive retail experience, comprising of 80 Indian brands — from fashion apparel, furniture and home décor, to beauty products, jewellery and urban contemporary design. With Mohawk, Mozez and Anita aim to take the Indian aesthetic to audiences’ worldwide.
Bandana Tiwari is the fashion curator, so you can imagine how stylish the event is going to be. Some of the brands that will be participating in this unique collaboration include Suzanne Roshan — Charcoal Project, Forest Essentials, Good Earth, Anamika Khanna, Manish Malhotra, Tarun Tahiliani, Abu Jani and Sandeep Khosla, Shivan and Naresh, Manish Arora, Ashish Soni, Gaurav Gupta, Anita Dongre, Amit Aggarwal, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh, Nachiket Barve, Malini Ramani, Namrata Joshipura, Eina Ahluwalia and Sabyasachi.
With this initiative, not only will trade opportunities between India and Saudi Arabia be boosted, it will also give Indian brands recognition abroad.
When July 1 to August 30
Where Harvey Nichols Riyadh, Saudi Arabia