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Cup Cake Mania

Friday, March 20, 2015

An addition to the several cute, little bakeries that dot Bandra, Sugar Rush is a quaint, tempting place. Sara Shah finds out what’s on offer

A  year or two ago, cupcakes were all the rage in Mumbai,   with several bakeries introducing their unique range of   cutesy cupcakes, featuring creative decorations and melt-in-the-mouth texture. Today, though the trend is a fading one however, there isn’t a dearth of cupcake stores in the city. Sugar Rush is the latest addition to the humongous population of bakeries that sell cupcakes. A cute, tiny place that is tucked away in the quaint and quiet lanes of Khar, the place has good things to offer, albeit not too many.

The café is run and owned by Rushda Azmi, who is the sister of Farhan Azmi, the owner of Café Basilico (my personal favourite!) and Koyla. She has done a neat job of setting up the place in pink with cute little cutlery lining the tables. A black chandelier that hangs in the centre caught our fancy the moment we propped ourselves up on the pink bar stools. On one side, you will find a shelf groaning with in-house baked goodies, baskets of candies and extremely tiny bottles of Nutella that are simply impossible to ignore.

Considering the fact that Sugar Rush is flanked by dessert champs such as Pure Sin Chocolates and Love Sugar Dough, I have to say that they are doing a pretty good job of keeping up with the competition. Since we were a little thirsty, we tried a couple of their drinks first. The friendly staff happily suggested that we try the Banana Honey Milkshake (Rs 150) and the Oreo Milkshake (Rs 180). Both were fairly nice, but I’d recommend you go for the Banana Nutella Milkshake, as it’s thick, creamy and so yummy that you’ll want to drink it slowly, in order to enjoy every sip of this delicious drink. 

Next we ordered a few of their mini cupcakes — the Chocolate Hazelnut Cupcake, Red Velvet Cupcake (obviously!), Raspberry Cupcake and Vanilla Cupcake, all priced at Rs 25 for a pop. Sugar Rush’s cupcakes were what I was most interested in, as I had come across mixed reviews of them. If you’ve heard a mix of good and bad things about Sugar Rush as well, I’d ask you to ignore what you’ve heard, and try their cupcakes first. The cupcakes are not too sweet and get the balance between sugar and cream just right. The frosting isn’t overpowering and the cake is moist and soft. I’d have ordered a second round, had I been a big fan of cupcakes in general. We also tried a variety of their macaroons, which are all priced at `60 apiece. They were all pretty delectable. 

I enjoyed my experience at Sugar Rush. The bakery isn’t pretentious and everything — from the frosting on the cupcakes to the pink interior setting — strikes a good balance. If you’re looking for cupcakes that don’t overpower your senses with sweetness, Sugar Rush is the place to go.

Where Bajaj Arcade, Union Park, Khar
Cost for two Rs 300
Contact 33956062

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