A utocar India has announced a unique, photo-based contest called The Uncool Moments contest, in an effort to highlight and bring awareness about unruly drivers across the country. The contest will allow the audience to capture moments of reckless driving and share them on Facebook.
The contest came into focus after the 2012 report on road accidents in India, which stated that a majority of road fatalities involve the youth. Autocar India is promoting the concept of Unsafe is Uncool, in order to advocate safe and responsible driving among youngsters.
Hormazd Sorabjee, editor of Autocar India, tells us, “While Autocar India is focussing on cars and on reaching out to auto aficionados, we also aim to spread the message of responsible driving. This platform allows the youth of today to identify what is uncool and therefore unsafe. We want to reach out to the growing number of young motorists, by involving them in an activity that will make them understand the importance of exercising caution and driving responsibly.”
Out of all the entries, 10 people will be chosen as winners by expert drivers from Autocar India. The more likes and shares your picture gets on Facebook, the higher chance you have of winning the contest. Winners will be awarded with high-end goodies such as JBL headphones and GO Puck chargers.
When Up to June 24
Where www.facebook.com/autocarindiamag/ or tweet with #UNSAFEISUNCOOL