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An ode to bapu

Friday, September 30, 2011

Rohit Pramar gets a sneak peek into Eternal Gandhi which opens shop on Gandhi Jayanti...

October 2, as we know is the anniversary of our Father of the Nation — Mohandas Karamchand Gandhi. His principle of non-violent action had a good influence not only on people during his time but for many generations to come. And there’s nothing better than having his teachings as a part of your day-to-day life. That’s what the store Eternal Gandhi is all about.
 
If you’ve already been to Eternal Gandhi Multimedia museum, we won’t need to explain much to you. But if you haven’t, Eternal Gandhi is a unique store initiated by the Aditya Birla Group and is dedicated to showcasing and selling collectibles exclusively inspired by Mahatma Gandhi, his messages and his teachings.
 
It’s first outlet is scheduled to open on October 2 at the Departure lounge at Mumbai International airport. But before its launch, we managed to get a sneak-peek to tell you what’s on offer. The souvenir shop is small and narrow, but as you walk down the airport towards your flight, you won’t be able to miss it. Its main attraction is a life-like wax figure of Gandhiji.
 
As of now, the store stocks around 50 custom-designed items, some of which were kept at the museum before they hit the store. It includes puzzle cubes, crystal cubes, wristwatches statues of the iconic three monkeys, khadi kurtas, mugs, bookmarks, magnets, notepads, calendars, ceramic statues, paperweights, key chains and pens.
 
Most of the items are made of crystal and the watches and cubes are classic designs. Available in various colours, the t-shirts and kurtas are made of the best material you will ever find — khadi. Having said all that, the items also make unique gifting options especially if you’re going abroad and want to carry something that reflects India.
 
As far as the prices are concerned, crystal cubes are available from `300 onwards, t-shirts/kurtas for `550, mugs for `170, keychains for `160 and eco-friendly notebooks for `190.
 
 However, you will have to wait at least 2-3 months for the store to come to local venues. For now, people who are on their way to catch a flight can make a quick visit to the store before they leave.

Where Terminal 1 B, Departure Lounge, Sahar Airport,Andheri (East)
Contact 66859045/ 66859046

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